For Cherry Splash and Cookie Crush Limited Edition products added to the Xpress portfolio of Nescafé, part of the Nestlé Group, Orhan Irmak Tasarim developed a new packaging design. Offering different flavor experiences within the coffee category, the products were approached through an energetic and playful visual direction designed to accompany different moments and moods under the “Choose Your Mood” slogan.

For the Cherry Splash variant, which brings together cherry and chocolate flavors, red and pink tones were used as the primary visual elements highlighting the energetic character of the design. Representing spontaneous and dynamic moments, the Cherry Splash product name was transformed from a purely typographic element into an integral part of the visual system. The “Splash” details further supported this approach, visually expressing the dynamic world of the flavor.

For the Cookie Crush variant, which combines pear and cookie flavors, a distinct color world was created through the combination of green and brown tones. Representing relaxed and cozy moments, the “Cookie Crush” name was interpreted through the texture of a bitten and crushed cookie, while the crunchy effects surrounding it reinforced the playful character of the design. This visual approach made the cookie flavor directly visible on the packaging.

Established in 2004, Orhan Irmak Tasarim is the leading branding and packaging design agency in Türkiye. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in Berlin, New York, Moscow, Shanghai, Brisbane and Sao Paulo.

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